From a challenge…
Mediafin wanted to innovate their mobile application ‘De Tijd’, from scratch. Endare was chosen as the digital partner for their project because of our flexibility and accessibility. As De Tijd and L’Echo are quality newspapers, its premium character needed to be reflected in the design and performance of the app. By iteratively introducing new features and improving the overall quality of the application, we strove to enhance the experience for both the news consuming users and the customers looking for financial expertise. To reach the desired level of performance, the online application for finance-related news had to undergo a few transformations.
…to a solution...
The project was conducted in close collaboration with the Product Owner of the application of Mediafin. Daily contact made sure adjustments happened smoothly and everyone was aware of what the preferences and possibilities were to upgrade the application. We started by copying the previous app, through a profound and careful reevaluation of the functionalities and layout, to make sure we had a solid basis to start with. The next step was to add new features and provide both the old, remaining features and the new ones with high-quality performance and great user experience.
The main and most important change, compared to the previous application, was the change in technology. Instead of using two native apps, React Native was used to have one consistent codebase to be deployed on both Android and iOS devices. Because of using React Native, we were able to create native components, develop features at a rapid pace, and maintain the code more conveniently.
Throughout the project, we saw a gradual increase in user satisfaction which was the overall goal of rebuilding the application. However, there is still an exciting and challenging journey ahead of us, as we aim for an even higher satisfaction. We look forward to further developments of this project.
The new features consist, for example, of a new component indicating articles the customer may have missed, a more user-friendly menu, and a full rethinking of the tablet version as the application is available on tablet devices as well.
In this rebuilt application, the image of De Tijd is reflected as it should be. In that way, we were able to contribute to the consistency of the brand and to give readers the experience they deserve.