Virtual Reality

Virtual reality is the term used to describe a three-dimensional, computer generated environment which can be explored by a person. A person using virtual reality equipment is able to “look around” the artificial world, become part of this virtual world, move around in it, and interact with virtual features or items. When moving your head while wearing a VR headsets the image follows and you’ll get a fully immersive experience. Current VR technology most commonly uses virtual reality headsets or multi-projected environments, to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment. Until recently, VR was only known in technology circles and among gaming enthusiasts, but it is rapidly becoming mainstream.

Business impact

Virtual reality is a hot topic. Not a day goes by without an article in the press about a new VR headset being launched, a start-up company experimenting with the technology or new VR content being developed. It also seems that VR and mobile will go hand-in-hand, with the likes of Samsung’s Gear VR, Google’s DayDream readily available for Android users and the rumours from Apple about VR to use with iPhones… Microsoft came up with the HoloLens, which is special because it adds augmented reality (AR) to virtual reality.

Sales strategies will change drastically using VR: ‘Try and buy‘ gets a new dimension with VR technology, it is a great medium to present new products and get a ‘real’ experience. Imagine the launch of a new car and have the feeling driving it without even leaving your chair. You could look through the windows, at the dashboard or the back seats and get a very realistic impression of the dimensions and atmosphere of the chosen interior. No more frustrations that the car you are looking for is not available in the showroom, or at least not in the colors or with the interior you were thinking to order. Or this new holiday destination, including a walk through the hotel before deciding to book!? Visiting a house, before you decide to rent or buy, can be done several times, anytime, anywhere. What if a student could experience the first walk on the moon by him or herself, that would be a complete other way of teaching than having to read it from a book! As more people get familiar with VR, consumers will also take more pictures and videos in 360 degrees as cheaper and more powerful cameras emerge.

At Endare

We already have experience with the HoloLens of Microsoft and we’ve built several applications for the Samsung Gear VR and other VR headsets. If you would like to know why and how this could it be interesting for you, just give us a call.