Mobile applications

Mobile applications are mainstream nowadays and all over the place. They come in many forms and shapes and can have all kind of different use cases.

Business impact

Mobile applications are no longer a privilege for the big brands. Nowadays every small or midsize business as well as every large cooperation that wants to keep up with the digital evolution is following the mobile trends. They all understand that an effective mobile strategy involves more than just a mobile-friendly website. Many businesses you interact with in your everyday life have their own dedicated mobile app. Their main purpose is either to stay relevant for their customers and to promote brand loyalty or to optimise (internal) processes.

Most of us spend hours a day on their mobile device and so do your customers. If you want to keep contact with your customer, you’d better have a mobile app. These apps can serve many functions: provide general info, prices, availability, reservation or booking forms, search features or products, user accounts, messages, news feeds, loyalty programs, and much more. Make sure to stay close to your customer. Make him/her a loyal lover of your product and/or service, being just a “fingertip” away at all times.

Next to these consumer apps, more and more businesses are also using mobile applications to optimise their internal processes. Such mobile apps can be used to optimise productions processes, order flows, field services, etc. Such applications focus on

  • Making the correct data available in real-time to the correct people in your company
  • Allowing people to input data that is immediately transferred to the correct back-end system
  • Notifying people immediately whenever an action is required

You can perfectly offer those real-time interactions and notifications to users in the field via mobile applications. Therefore mobile applications are key in optimising your processes.

Mobile applications at Endare

At Endare, we use the latest technologies, user interface design and mobile application development methodologies. We deliver mobile applications across all mobile devices and platforms, often with complex back-end integrations. Our app solutions include native app development and cross-platform solutions.

Cross-platform development

Cross-platform development is based on the principle of Develop once, Deploy everywhere. By using one development language, supported by multiple mobile platforms, cross-platform applications offer a consistent user experiences (UX) across all users interactions (UI) with your product. This cross-platform approach is especially interesting in terms of TCO. At the same time you can use all native features of every platform so there are no functional or technical limitations to this approach.

Native development

Native applications are build and customised per platform from the ground up. Building applications within the DNA of the platform they live on, native apps drive immersive mobile experiences.

Security considerations

In the mobile world, enterprise security is more important than ever. Therefor Endare’s development methodology incorporates security as an integral focus at every phase of your project: from high-level architecture to application design, testing, launch, and ongoing deployment.

Enrich your mobile applications

Thanks to the computing power of modern smartphones and tablets, mobile applications can offer quite advances features to users. This allows you to enrich your mobile applications with all kinds of fancy and useful features. An overview of some of the many possibilities.

Beacons

Beacons are small devices that send their identifier to nearby portable electronic devices by using Bluetooth. This means your smartphones, tablets and other devices can perform actions when in close proximity to an iBeacon. For example, a notification can be send when you enter a place marked with a beacon. With the help of an iBeacon, a smartphone’s software can approximately find its relative location in a store.

Using beacons at fairs, in stores or even outdoors can give you insights on the number of passers-by/customers and their location. Based on these locations, you can start interacting with your customers.

One of the projects for which Endare used iBeacons was the Carrefour CAP2020 project in Mons where Carrefour presented their store of the future in 2015. The customer was presented with personalised promotions based on his/her location in the store. iBeacons are used to track the customers location. Whenever the customer is near a shelf with a promotion, based on the iBeacon in that shelf, which is interesting for that customer, he receives a notification with a discount coupon in it. Carrefour can configure these coupons, together with the iBeacons, in a CMS. The application will fetch them via an API at startup to trigger the correct promotions.

Augmented and virtual reality

Augmented reality (AR) melds computer graphics with the real world. In other words, your view of the world becomes enhanced. With the help of advanced AR technologies (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world.

Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored by a person. A person using virtual reality equipment is able to “look around” the artificial world, become part of this virtual world, move around in it, and interact with virtual features or items. When moving your head while wearing a VR headsets the image follows and you’ll get a fully immersive experience.

The use of such advanced technologies can be easily used to stand out against competition.  Solutions like AR and VR apps offer an unmatched experience to customers. Some examples are:

  • Showcasing goods, for example visualising the sofa you saw on a fair in your own house. Sometimes it is very difficult to imagine how a separate piece of furniture would fit into a completed interior. 14% of IKEA customers take home furniture that is the wrong size for its intended spot. For this reason, IKEA released a special mobile AR application enabling the user to estimate visually how this or that commodity will fit in their interior.
  • It is a great tool for education and training purposes. Imagine walking around a pyramid while it is being build or ‘participating’ to a surgery without having a real live body!
  • Another example is an AR helmet for construction displaying information about the construction sites in order to indicate security hazards, train new people,… The possibilities are endless.
  • Sales strategies will change drastically using VR: ‘Try and buy‘ gets a new dimension with VR technology, it is a great medium to present new products and get a ‘real’ experience. Imagine the launch of a new car and have the feeling driving it without even leaving your chair. No more frustrations that the car you are looking for is not available in the showroom, or at least not in the colors or with the interior you were thinking to order.
  • Or this new holiday destination, including a walk through the hotel before deciding to book!?
  • Visiting a house, before you decide to rent or buy, can be done several times, anytime, anywhere.
  • What if a student could experience the first walk on the moon by him or herself. That would be a complete other way of teaching than having to read it from a book! As more people get familiar with VR, consumers will also take more pictures and videos in 360 degrees as cheaper and more powerful cameras emerge.

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