Beacons

iBeacons are small devices that send their identifier to nearby portable electronic devices by using Bluetooth. This means your smartphones, tablets and other devices can perform actions when in close proximity to an iBeacon. For example, a notification can be send when you enter a place marked with a beacon. With the help of an iBeacon, a smartphone’s software can approximately find its relative location in a store.

Business impact

Using beacons at fairs or in stores can give you feedback on the number of customers by booth or by location and also the time spend at aspecific place. A sales person can find his customer even over a large space.

Retail stores use beacons, offering customers special deals through mobile marketing.

Used in Smart Cities it can send messages when at a specific place, for example a traffic jam, a bus stop, with relevant information about arrival times, type of problems,…

In real estate using beacons can be very usefull to send information on real time availability of parking space, meeting rooms,…

@Endare

One of the projects for which we used iBeacons was the Carrefour CAP2020 project in Mons. Carrefour presented their store of the future in Mons in 2015 and one of the innovations were personalised promotions based on your location in the store. Your location in the store is tracked by using iBeacons. Whenever the customer is near a shelf with a promotion, based on the iBeacon in that shelf, which is interesting for that customer, he receives a notification with a discount coupon in it. The coupons, together with the iBeacons, can be configured in a CMS by Carrefour and are loaded in the application at startup to trigger the correct promotions.

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