Augmented reality

Augmented reality melds computer graphics with the real world. In other words, your view of the world becomes enhanced. With the help of advanced AR technologies (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world.

VR vs AR

VR headsets are mounted on the head in a similar way to ski goggles, and completely block your view of the outside world.

Augmented reality, on the other hand, is where you can still see the world around you, but an image is displayed in front of your eyes or on your smartphone.

Microsoft was one of the early players to invest heavily in AR with HoloLens and its ecosystem.

Business impact

Although the Pokémon GO craze has cooled, its impact on local marketing will last for years. The monetisation scheme of the app, in which users could buy lures, to generate a greater number and variety of Pokémon for a specific region or places, was a boom for local businesses. Buying a lure to sit in one’s coffee shop or bar is the very essence of augmented reality marketing. It places a digital object in the physical space of the business, and invites players to come interact with the object… and patronise the business while there.

The use of advanced technologies, can be easily used to stand out against competition.  Solutions like AR and VR apps offer an unmatched experience to customers:

Showcasing goods, for example visualising the sofa you saw on a fair in your own house. Sometimes it is very difficult to imagine how a separate piece of furniture would fit into a completed interior. 14% of IKEA customers take home furniture that is the wrong size for its intended spot. For this reason, IKEA released a special mobile AR application enabling the user to estimate visually how this or that commodity will fit in their interior.

It is a great tool for education and training purposes. Imagine walking around a pyramid while it is being build or ‘participating’ to a surgery without having a real live body!

Another example is an AR helmet for construction displaying information about the construction sites in order to indicate security hazards, train new people,… The possibilities are endless.

@Endare

We already have experience with the HoloLens of Microsoft. If you would like to know why and how this could it be interesting for you, just give us a call.

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