Endare is the mobile partner of Carrefour and develops, among other things, a personal shopping assistant with a wide range of features. By working in an agile way, new updates are released regularly and we constantly keep improving the customer experience.
Carrefour is a French multinational retailer headquartered in Boulogne Billancourt, France. It is one of the largest hypermarket chains in the world, with close to 1,600 hypermarkets. It is the Second largest retail group in the world in terms of revenue (after Walmart. Carrefour operates in more than 30 countries, in Europe, the Americas, Asia and Africa. Carrefour means “crossroads” and “public square” in French. The company is a component of the Euro Stoxx 50 stock market index.
Beginning of 2016, Endare was commissioned to develop a mobile app for Carrefour as an additional pillar in the omni-channel strategy. The app is designed as a personal shopping assistant, which makes the shopping experience more efficient and enjoyable. The app offers, next to the traditional things like shopping lists and promotions, also the ability to scan products in the store (self scan), to have orders delivered or collect and redeem coupons.
For this application we developed an innovative modular architecture, which has the advantage that different components of the app, such as the store picker, product search, shopping list and bonus card can be reused for the different websites of the customer, and even for the pillars or displays in stores. This approach offers significant advantages in terms of maintainability and TCO.
Up until today, the application is being developed in an agile way in which we, together with Carrefour, define the scope and deliverables of each sprint. This allows us to regularly deliver new features to the Carrefour customers in order to constantly keep improving their mobile shopping experience.