Carrefour CAP2020

Endare is the mobile partner of Carrefour and developed the Carrefour CAP2020 application for the launch of their 'Store of the future' in Mons. The application detects iBeacons throughout the store and offers personalised coupons to the user based on his preferences and location in the store.

The customer

Carrefour is a French multinational retailer headquartered in Boulogne Billancourt, France.  It is one of the largest hypermarket chains in the world, with close to 1,600 hypermarkets. It is the Second largest retail group in the world in terms of revenue (after Walmart. Carrefour operates in more than 30 countries, in Europe, the Americas, Asia and Africa. Carrefour means “crossroads” and “public square” in French. The company is a component of the Euro Stoxx 50 stock market index.

The project

Endare developed the Carrefour CAP2020 mobile application for their ‘shop of the future’ in Mons. The shop in Mons was equipped with iBeacons to detect the location of the user. Based on his location, behaviour and preferences, certain promo coupons were presented to the user via push messages when he was near the related product. This would stimulate the user to buy these products and would replace the paper coupons that can often be found in the store shelf near the product.

This mobile application was a show case for Carrefour in one of their biggest shops. It gave Carrefour a lot of relevant insights about the use of iBeacons. These ideas and learnings are now used in the Carrefour mobile application.